Vibrant Future
Elevating Patient Care:
Jefferson Health Unifies its Digital Experience
With 17 locations across Philadelphia and the tri-state area, Jefferson Health is an award-winning system of hospitals with a network of specialists dedicated to improving lives.
Jefferson partnered with Hero Digital, a leading CX firm, to revolutionize the patient experience by unifying their digital ecosystem. This initiative aimed to not only eliminate disparities and foster a stronger sense of cohesion but also simplify and personalize the process of accessing the right care.
Challenge
Jefferson's patients were frustrated by a fragmented digital landscape, encountering inconsistent branding and functionality across various platforms. This disjointed experience hindered patient engagement and satisfaction. Furthermore, the process of finding and scheduling appointments with care providers was equally frustrating, often failing to accommodate the diverse needs of different user groups.
Solution
Breaking free from traditional healthcare branding, we adopted a non-traditional approach:
Unconventional Inspiration: Challenged conventional healthcare branding by drawing inspiration from diverse sources, including abstract art, vintage photography, and unexpected color palettes. This approach allowed us to create a visually striking and memorable identity that stood out from the competition.
Bold and Energetic: Embraced a vibrant and energetic aesthetic, aiming to challenge the norm in healthcare branding. By incorporating bold colors, dynamic typography, and playful illustrations, we created a brand that felt fresh, modern, and inviting.
Cohesive Storytelling: Developed a cohesive visual language that told a compelling story of innovation, care, and vitality. Every design element, from the logo to the website, was carefully crafted to convey Jefferson Health's commitment to patient-centered care and cutting-edge medical advancements.
Client
Jefferson Health
Agency
Hero Digital
Role
Senior Visual Designer
Scope
Creative ideation, mood boards, wireframes, user flows, visual design, GUI design elements, prototype, design system
Design Credits
Driving innovation and disruption in healthcare branding, my role included the ideation, design, and delivery of client-approved concepts that blended vibrant colors, geometric shapes, and impactful photography, resulting in a compelling brand identity, visual language, and unified digital ecosystem.
Appropriately naming the visual direction "Vibrant Future", this concept struck an emotional connection with Jefferson, and we're very excited to see it brought to life.
Added value
By unifying our digital ecosystem and improving the doctor search and booking experience, we've significantly enhanced patient satisfaction and operational efficiency. This strategic initiative has yielded many tangible benefits, including:
Improved User Experience:
Simplified Navigation: A streamlined user interface and intuitive navigation make it easier for patients to find the information they need.
Personalized Experiences: Tailored recommendations and content based on individual preferences and needs.
Seamless Transitions: Consistent branding and messaging across all digital touchpoints.
Enhanced Operational Efficiency:
Reduced Development Time: A centralized design system accelerates development cycles and reduces costs.
Increased Consistency: Standardized components and guidelines ensure brand consistency and minimize errors.
Improved Collaboration: A shared design language fosters better collaboration between design and development teams.
Increased Patient Engagement and Satisfaction:
Higher Conversion Rates: A more user-friendly booking process leads to increased appointments and revenue.
Stronger Brand Loyalty: A consistent and positive digital experience builds trust and loyalty.
Positive Brand Perception: A modern and innovative brand image attracts new patients and referrals.
